SIER, Presented by Urbia

Urbia is proud to serve as SIER’s premier distributor in the United States, offering designers, retailers, and trade clients access to SIER’s extensive catalog of Brazilian furniture through Urbia’s special-order program. With numerous custom options available and no minimum order quantities, Urbia makes it easy to source select SIER designs for projects of any scale.

Based in Ubá, Minas Gerais, Brazil, SIER creates original, long-lasting furniture for the high-end decoration and design market. The company began as a bespoke carpentry workshop and has evolved over more than 33 years into a high-tech furniture manufacturer known for innovation, craftsmanship, and excellence in production management.

SIER’s 730,000 sq. ft. facility combines advanced robotics with artisanal tradition, allowing for strong production capacity, precise execution, and agility in delivery. Today, SIER supplies customers throughout Brazil and internationally, with a presence at major design events including iSalone in Milan and ICFF in New York.

See below for a current catalog as well as ICFF 2026 information.